Unbundling of LinkedIn, Creator Economy & Digital Native Work

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Issue #34

In this report, I'll cover:

  • How creator economy creates alternative job opportunities
  • How SaaS companies unbundle LinkedIn's recruitment products
  • How to monetize the future of digital native work


Section 1: Key Market Trends

(1) Anyone can have multiple paying jobs:

  • The new era of work is moving beyond the inflexible desk jobs to embrace multi-faceted, side hustles. Part-time roles, freelancing, and gig-based jobs are enabling anyone to have multiple paying jobs beside their primary day jobs.
  • No-code creators can earn money by selling Notion digital systems, Webflow templates and mobile app templates.
  • Dashers, or delivery carriers, can earn money by providing food delivery services through Doordash.
  • Pet-sitters can make side incomes through platforms like Rover and Fetch.
  • TikTok-ers are content creators who leverage their influence to make money on the platform.
  • Twitch streamers can earn money by streaming video gameplay, receiving donations and tips from viewers, and through paid subscriptions and sponsorships.
  • Upworkers can earn money by providing professional services, i.e. get paid hourly or on a project basis.

(2) More alternative schools:

  • The creation of new job categories is driving demand for skill acquisitions, job readiness, and credentialing through alternative education. New platforms are being created to provide domain experts, training programs and learning resources to help people advance in their careers.
  • Codecademy and Career Karma replaces computer science degrees with practical tech bootcamps.Β 
  • Y Combinator Startup School and On Deck replaces traditional MBA degrees with domain-specific learning from top industry experts.
  • Maven and CoRise connect students with experts to build high-demand career skills.
  • Udemy Business and Coursera for Business specializes in upskilling programs.

(3) Community builders are the new job title:

  • The rise of digital native platforms such as DAO (Decentralized Autonomous Organization) and remote-first companies has created a new way to work and earn. These days, it pays to become a professional who can create meaningful conversations, host interactive group events, foster vibrant communities, and design exceptional online experiences.Β 
  • Job titles such as Discord community manager, Slack channel manager, Telegram group manager, and Facebook group manager did not exist in the past.
  • Gatheround is designed to help community builders in hosting highly engaging events with unique and memorable experiences.
  • Platforms like Circle, Mighty Networks and Tribe enable community builders to start their own forums and sell paid membership programs.Β 
  • Hopin is an enterprise-focused community tool that supports live streaming, webinars, and virtual conferences.


(πŸ”’ MEMBERS-ONLY) +5 more key trends, backed by real company examples:

πŸ”‘ (4/8) Rise of creator e-commerce (5 examples)

πŸ”‘ (5/8) Monetize the "followership" economy

πŸ”‘ (6/8) Unbundling of LinkedIn (4 examples)

πŸ”‘ (7/8) Alternative careers and monetization models (6 examples)

πŸ”‘ (8/8) Alternative ways to earn for Gen-Z workforce (5 examples)

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Section 2: Market Players & Company Databases

(πŸ”’ MEMBERS-ONLY) Access the full database:

  • 🏒 Total 95 market players.
  • πŸ“ Total 8 niche segments.
  • πŸ—ƒ Data points: value proposition, website, stage, total funding raised, year founded, company size, location and LinkedIn


Section 3: Problems & Market Needs

(1) Limited work opportunities:

  • The traditional location-based job markets are limiting income opportunities for job seekers. Job seekers who need to work from home due to personal lifestyle or physical constraints are often overlooked.
  • New startups expand the work opportunities by removing geographical boundaries, therefore, allowing individuals to pursue remote work or location-independant paid jobs.
  • Arc is a marketplace to discover freelance and full-time developer roles.
  • We Work Remotely and Remote OK specializes in helping people find remote jobs.
  • DAOmatch focuses on connecting job seekers with remote job opportunities in DAOs, which are decentralized autonomous organizations based on Web3 technology.
  • Humans and Web3 Jobs is a platform that bridges the gap between Web3 companies and job seekers, by providing a space to discover and apply to open roles.

(πŸ”’ MEMBERS-ONLY) +4 more insights to validate customer needs:

πŸ”‘ (2/5) Monetize by solving lack of transparency (5 examples)

πŸ”‘ (3/5) Monetize by creating multiple income streams (6 examples)

πŸ”‘ (4/5) Monetize by solving competitive job markets (8 examples)

πŸ”‘ (5/5) Monetize by solving lack of job security (4 examples)


Section 4: Startup Opportunities & Predictions

(1) AI-powered workforce:

  • The rise of AI will change the way we work and earn. Anyone can generate, sell and monetize AI content and create income opportunities. New startups could develop innovative solutions that support this new form of work.Β 
  • AI-as-a-service (AlaaS): Scale AI and SuperAnnotate offer APIs that allow developers to create and integrate machine learning models into their own products and services.
  • Chrome extensions: AnyPicker is a no-code web data scraper. Otter.ai lets you transcribe and caption Google Meet in real time. ChatGPT extension provides quick and easy access to ChatGPT, enabling you to ask anything from anywhere on the web.
  • AI-UGC (AI-based user-generated content): These days, there are tons of creators making money by selling chatGPT prompts tailored for specific use cases and industry.

(2) Remote payroll solutions:

  • With the rise of alternative careers and remote work, companies are starting to hire employees from all around the world without location boundaries. Traditional payroll systems are not designed to handle this type of work arrangement, leading to inefficiencies and errors due to complex tax payment and currency issues.
  • Deel unifies global payroll in one place focusing on mid-market audiences.
  • Pilot offers solutions for global payroll, benefits and compliance.Β 
  • Remote.com is a global payroll, tax, HR and compliance solution for distributed teams.
  • Gusto offers a range of services similar to those of its competitors, but distinguishes itself by placing a greater emphasis on serving the needs of small businesses.

(3) Travel creator platforms:

  • The future of work is to play and have fun. As remote work becomes increasingly popular, the next generation of workforce will turn to the passion economy and turn their travels into profitable side hustles.
  • With the rise of travel creators, startups can capitalize on this trend by offering solutions that help these creators build their personal brand, grow their audience, and connect with sponsorships from relevant brands.
  • Travel Creators is a platform where travel creators can curate unique travel experiences, provide quotes for bookings, and make money as a travel host.
  • Drimer connects e-commerce brands with those who create engaging storytelling travel content, enabling brands to effectively promote their products and services.
  • Thatch is a platform that allows users to browse and discover unique travel guides and services curated by experts from around the world.
  • TrovaTrip is a travel marketplace that connects creators with their audiences, allowing them to plan trips together and build communities.

(πŸ”’ MEMBERS-ONLY) +5 more startup opportunities:

πŸ”‘ (4/8) Help creators earn more with less stress (5 examples)

πŸ”‘ (5/8) Future of creator-first e-commerce (4 examples)

πŸ”‘ (6/8) How to turn attention into incomes (6 examples)

πŸ”‘ (7/8) Future of creator-first consumer fintech (5 examples)

πŸ”‘ (8/8) Niche creator marketplaces (4 examples)


Section 5: Product Strategy & Recommendation

(1) Go-to-market strategies:

  • Reach out to micro-influencers: If you’re building a remote job marketplace, reaching out to digital nomad influencers who have 5,000 to 10,000 followers on TikTok, Twitter or YouTube can be an effective way to generate interest and drive traffic to the platform.Β 
  • Interview as SEO strategy: Drive SEO traffic to your platform by creating structured interview questions as your top-of-funnel content. Prepare the SEO-optimized interview question in a Google Doc and reach out to industry influencers in your niche, asking to feature them on your website and promote their products.
  • Build an online community: Create a dedicated community forum on your platform. This forum can serve as a hub for training resources & expert Q&As. Examples of branded community pages: Upwork Community, Airbnb Community and Etsy Community.

(πŸ”’ MEMBERS-ONLY) +4 more actionable ideas and recommendations:

πŸ”‘ (2/5) 3 tactics to differentiate a creator platform (+7 platforms)

πŸ”‘ (3/5) 3 tactics to unbundle LinkedIn (+3 platforms)

πŸ”‘ (4/5) 3 tactics for no-code MVP (+4 tools)

πŸ”‘ (5/5) 4 ways to monetization (+6 platforms)

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