June 30, 2022
Femtech has a massive total addressable market across multiple billion-dollar industries such as (1) D2C and e-commerce, (2) digital health, (3) at-home test kits, and (4) employee health.
The rise of femtech has elevated equal access to healthcare and well-being for all. Women’s unique health issues are being addressed by companies like Allara Health which treats polycystic ovary syndrome (PCOS); Feminade for hormonal health, Maven Clinic for pregnancy care, and Carrot Fertility for fertility care.
Today, we’ll analyze top startups in femtech — how they are differentiated, how they tap into validated market needs & how builders & funders can capitalize on these market trends.
(1) VC funding in femtech is growing:
(2) Rise of femtech unicorns and top funding round:
(3) DTC femtech brands are becoming the target for acquisition:
(🔒 Full version) +6 more key trends in the Femtech space:
🔑 (4/9) New market segment that is gaining massive traction — what products do they offer? (3 company examples)
🔑 (5/9) How to build software that offers holistic wellness for women? (3 company examples)
🔑 (6/9) What new product offerings attract enterprise customers? (2 company examples)
🔑 (7/9) How women’s self-care apps are advancing to attract users? (2 company examples)
🔑 (8/9) New e-commerce categories that are attracting consumer interest. (6 company examples)
🔑 (9/9) How to apply the connected devices in the healthcare market? (4 company examples)
Find market niches, discover similar competitors, and explore ways to differentiate your new ideas:
(1) Severe shortage of medical professionals:
(2) Fertility treatment is expensive:
(🔒 Full version) +4 more well-defined market needs in the space:
🔑 (3/6) How to discover big market needs by understanding women’s biggest health issues? (2 company examples)
🔑 (4/6) What problems do existing players sucks at — and how can startups solve them 10x more effectively? (2 company examples)
🔑 (5/6) How to solve the maternal healthcare crisis through connected platform? (3 company examples)
🔑 (6/6) How to address underserved markets and which target audience to focus on? (3 company examples)
(1) Full-stack digital health model:
(🔒 Full version) 🔑 (2), (3), (4) +3 more business models implemented by market players
(1) D2C gynecological care:
(🔒 Full version) +6 more untapped market needs to leverage & capitalize:
🔑 (2/7) How can fertility care startups tap into new technology to deliver exceptional treatment success rates? (1 company example)
🔑 (3/7) How can e-commerce brands leverage the successful use cases in Femtech? (3 company examples)
🔑 (4/7) What emerging products are being developed that can tap into this $8 Billion dollar industry? (2 company examples)
🔑 (5/7) How to attract GenZ women, and consumers, by understanding their shifting needs? (3 product category examples)
🔑 (6/7) How to build the future of women’s healthcare for practitioners? (3 company examples)
🔑 (7/7) Which untapped market has a $533 Billion market size and constantly seeking new solutions in the Femtech space? (3 important use cases)
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