August 1, 2022
The pet industry is a massive sector for business opportunities. Pet owners spent over $100 billion in 2021. Caring for pets is increasingly being humanized. “Furry consumers” now take supplements, wear smart devices, track sleep, and travel.
New waves of startups are capitalizing on this market need by developing new product strategies. We’re seeing the Uber for dog walking like Wag!; Warby Parker for dogs; Fitbit but for dogs like Fi dog collar; and HelloFresh for pets like Ollie.
In this analysis, we’ll focus on top startups that are disrupting the pet tech market–how they are differentiated, what unique problems they solve, how they create multiple revenue streams and untapped opportunities.
(1) Connected devices and wearables for pets are becoming popular:
(2) Pet foods are reaching human standards:
(3) Millennials love fur kids:
(🔒 Full version) +8 more key trends, backed by real company examples:
🔑 (4/11) What kinds of startups and business models are creating winners in the pet tech space? (3 company examples)
🔑 (5/11) What are the online shopping trends in the pet industry? (3 important insights)
🔑 (6/11) Which segment is becoming the HOT SPOT for pet tech startups? (4 company examples)
🔑 (7/11) How do key market players break into the pet tech market? (3 company examples)
🔑 (8/11) Why anti-aging for pets is on the rise? Which companies (2 examples) are riding on this wave?
🔑 (9/11) Pet tech in emerging markets and what you should know (3 company examples)
🔑 (10/11) Pet owners are prioritizing the well-being of their pets—and what market trends have emerged from this consumer behavior shift? (3 product examples)
🔑 (11/11) Who’s entering the “luxury pet market” and what products are they offering? (3 company examples)
Find similar competitors and explore ways to differentiate new solutions:
(1) Reduce vet costs:
(🔒 Full version) +4 more well-defined market needs. These insights will help you capture specific customer needs:
🔑 (2/5) How to solve the supply issues in the pet industry? (3 company examples)
🔑 (3/5) How to provide convenience for pet parents? (3 company examples)
🔑 (4/5) This pain point is the biggest driver for direct-to-consumer pet retailers. How to capture this market need? (3 company examples)
🔑 (5/5) How to address niche markets in pet health? (2 company examples)
(1) Content productization:
(🔒 Full version)
(1) DTC brands will see a new category of pet goods:
(2) Food tech and pet tech will come together:
(🔒 Full version) +7 more untapped market opportunities:
🔑 (3/9) How to build the future of pet insurtech? (2 use cases)
🔑 (4/9) How these 2 companies are breaking into Fintech for the pet industry? (and 2 more untapped use cases)
🔑 (5/9) Content economy opportunities in the pet industry. (2 examples)
🔑 (6/9) Web3 communities in the pet industry (2 examples)
🔑 (7/9) Pet parenthood is a big generational shift. How big organizations can bet on this trend? (3 examples)
🔑 (8/9) How to capture this sub-sector that generates $600+ million in revenue? (3 product examples)
🔑 (9/9) What does new veterinarian solutions will look like in the future? (3 company examples, 3 use cases)
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