How to unbundle WordPress: State of No-Code & Creator Economy

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Issue #31

The rise of no-code tools can be seen as the great unbundling of WordPress. No-code startups verticalized a specific use case within the WordPress ecosystem and create new products with better user experiences.

Some use cases include:

  • Create webpages: Webflow > Elementor plugin
  • Create forms: Typeform > WordPress WP Forms plugin
  • Create online storefront: Shopify > WooCommerce
  • Create membership management: Memberstack > LoginWP plugin

Today, we’ll explore top startups that are helping non-technical users to build websites and apps, and how no-code tools have enabled the creator economy and a new type of knowledge economy.

Section 1: Key Market Trends

(1) Redefining the role of knowledge workers:

  • In the digital age, the types of jobs that are sought after have changed. Previously, and still today, those with coding skills were sought after in the IT sector.
  • With the advent of no-code tools, those who can create apps without writing code are in high demand. Even better if you can code and (no)code because it saves technical resources and allows you to build faster.
  • Notion creators are experts in designing tailored workspaces, systems, and solutions for both personal and professional use.
  • Webflow Developer are skilled professionals who can create websites, customize content management systems, and deploy no-code e-Commerce sites.
  • Zapier experts are experts in creating automation workflow that connects with multiple no-code tools.
  • Bubble experts are experienced in developing comprehensive web and mobile applications.

(2) The side project economy:

  • In the past, side projects were hobbyist pursuits by programmers created outside of their full-time jobs. A host of no-code startups are now helping project makers to turn their side hustles into their full-time careers.Β 
  • These tools are created to make developing, hacking, monetizing, and growing creative apps and websites easier.
  • Developing: Softr turns Airtable databases into beautiful web apps.
  • Hacking: Kin and have launched an online no-code hackathon that rewards $35,000 for winners who create crypto apps without code.
  • Monetizing: Gumroad solves the payment problems for project makers.
  • Growing: Linktree helps you grow and engage your audience across social media platforms.

(3) AI is taking no-code to the next level:

  • No-code AI enables creators to quickly design and build powerful AI-driven apps that can automate tasks, analyze data, and generate insights faster than ever before. Anyone can build complex AI apps without any coding, using drag-and-drop tools and powerful AI algorithms.Β 
  • Automated machine learning: Obviously AI converts raw data to predictive models in minutes, not months.Β 
  • No-code data science: DataRobot generates predictions using augmented intelligence.
  • No-code predictive analytics: causaLens generates predictive analytics for organizational decision-making.
  • Automated content creation: Runway is a complete AI solution for collaborative content generation.

more… !

(πŸ”’ MEMBERS-ONLY) +6 more key trends, backed by real company examples:

πŸ”‘ (4/9) Selling no-code products without inventory (5 examples)

πŸ”‘ (5/9) Different ways to monetize no-code in creator economy (5 examples)

πŸ”‘ (6/9) 5 companies building for no-code metaverse (5 examples)

πŸ”‘ (7/9) 6 no-code tools to start building in web3 (6 examples)

πŸ”‘ (8/9) How no-code democratizes 3D assets (6 examples)

πŸ”‘ (9/9) Influencer economy in the no-code space (5 examples)

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Section 2: Market Players & Company Databases

  • 🏒 Total 103 market players. Total 8 niche segments

(πŸ”’ MEMBERS-ONLY) Access the full database:

Section 3: Problems & Market Needs

(1) Reduce repetitive tasks:

  • According to a survey, ​​35% of respondents' time is devoted to code management, with 19% spent on code maintenance, 12% on testing, and 4% on security issues. Low-code tools are being created to help programmers speed up software development, reduce redundancy and build applications faster.
  • Nowa helps you build Flutter apps 10x times faster.
  • Supabase is a low-code backend platform that helps you create authentication, instant APIs, and Edge Functions.
  • Backendless is a visual app builder for codeless logic, APIs, and databases.
  • Xano helps you create APIs and PostgreSQL with minimum coding required.
  • Autocode allows you to instantly build and connect Node.js endpoints in seconds.

(πŸ”’ MEMBERS-ONLY) +4 more insights to find customer needs:

πŸ”‘ (2/5) Niche-focused no-code products (6 examples)

πŸ”‘ (3/5) Adjacent no-code products you can build (5 examples)

πŸ”‘ (4/5) "Zapier for X" and how to differentiate (3 examples)

πŸ”‘ (5/5) Web3 no-code tools for creators (4 examples)

Section 4: Startup Opportunities & Predictions

(1) Integrate AI features in no-code platforms:

  • The use of AI is becoming more and more important for software businesses to stay ahead of the competition and maintain their competitive edge.
  • AI-powered no-code platforms are well-positioned to take advantage of this growing trend. SaaS companies could expand app features with automated processes, smarter algorithms, and machine learning capabilities by building on top of existing platforms.
  • Notion is capitalizing on AI trends by introducing an AI writing tool.
  • Glide, a no-code mobile app builder, is developing an AI model that converts simple text into a no-code mobile app.
  • We’re also starting to see people building AI copywriting tools using and OpenAI's GPT-3.
  • Zoom has released AI-enabled tools designed to support sales teams.
  • Zapier lets you connect AI by Zapier with thousands of productivity apps.

(2) Help companies build faster without code:

  • Full-stack web development firms were in high demand when online marketing and e-commerce were at their peak. As businesses seek cost-effective ways to expand, they are increasingly turning to no-code product studio development, resulting in an increase in demand for such services.
  • No-code product development agencies typically work with clients in a variety of ways (1) provide design and development services to create a custom solution; (2) provide training programs to empower the client's staff; (3) provide ongoing maintenance services on a subscription basis.
  • Sommo 10x software development using no-code and low-code solutions.
  • Cube specializes in Bubble web development and automation using Make and Airtable.
  • Earthr is a full-service no-code agency that provides strategic, branding, and design services.
  • The Flow specializes in Webflow websites and Shopify stores.
  • Anticode builds digital products for startups.

(3) Help people find no-code jobs:

  • The no-code market is predicted to skyrocket to a $65 billion industry by 2027, opening up a wealth of opportunities for product designers, visual developers, and non-technical app makers.Β 
  • As the demand for no-code tools grows, new platforms may emerge to connect no-code talents in a curated manner to address the talent discovery gap. One relevant opportunity is to build a Toptal (a platform to hire top-tier technical freelancers) for no-code builders.
  • Nocodebuilders helps product managers and designers to find no-code jobs.
  • WeLoveNoCode has curated a list of no-code, low-code, and automation workflow experts.
  • No Code Jobs can help you find experts in Webflow, Bubble, and automation using Zapier and Make.
  • Heep specializes in finding talent for Bubble, Softr, Glide, Adalo, and WordPress.

(πŸ”’ MEMBERS-ONLY) +5 more startup opportunities:

πŸ”‘ (4/8) How to stand out as a creator monetization platform (5 examples)

πŸ”‘ (5/8) How to sell no-code products to the enterprise (5 examples)

πŸ”‘ (6/8) How to financialize the no-code ecosystem (4 examples)

πŸ”‘ (7/8) How to create solutions for the digital-native economy (3 examples)

πŸ”‘ (8/8) 5 examples of bundling, unbundling & rebundling of no-code (5 examples)

Section 5: Product Strategy & Recommendation

(1) Create no-code Chrome extensions:

  • With a 63.58% worldwide browser market share, Google Chrome provides a great opportunity for developing Chrome extension products and accessing a readily available customer base. These days, you can build a Chrome extension using low-code and no-code tools.
  • Extendo is an intuitive, no-code platform that enables you to quickly and easily design and publish extensions.
  • FlutterFlow is a low-code platform for building complex action flows that include API integration and a visual builder using minimal code.
  • NoCode Extensions turns your app into a Chrome extension app.

(πŸ”’ MEMBERS-ONLY) +4 more action ideas and recommendations:

πŸ”‘ (2/5) 3 ways to monetize no-code job board (3 strategies)

πŸ”‘ (3/5) 5 steps to discover niche no-code products to sell (5 strategies)

πŸ”‘ (4/5) 4 ways to generate profits with no-code (4 strategies)

πŸ”‘ (5/5) How to use "Product-as-marketing" to get new customers (3 strategies)



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