December 17, 2021
China’s Taobao Live, Douyin, Kuaishou, Pinduoduo, JD.com, Mogujie & Meituan popularized live video shopping. Sellers present the products through “livestream selling”. Consumers can react, chat, and buy directly via in-app checkout in real-time. The e-commerce experience is immersive, transparent, and social.
In fact, live e-commerce is already a $60 billion market. China is dominating this rapid trend with $171 billion gross merchandise value (GMV) in 2020. This trend has hit the global mainstream and companies around the world are riding on this massive wave.
We’ll examine companies that are building for the future of online shopping—and unpack exciting opportunities where you can monetize.
(1) E-commerce giants in the West are rolling out live shopping:
(2) Social networks are becoming a “social e-commerce” company:
(3) Rise of livestreamers billionaires:
(🔒 Full version) +3 key trends in the livestream e-commerce space. These insights will help you capture specific customer needs:
🔑 (4/6) How to apply live e-commerce in niche markets? (including 2 company examples)
🔑 (5/6) This model can help e-commerce startups bootstrap initial customer base by leveraging existing platforms (including 2 company examples)
🔑 (7/7) Emerging e-commerce model, including 1 company example.
(1) Social media + commerce:
(2) Creators-first live shopping platforms:
(3) B2B shoppable video solutions:
(🔒 Full version) Discover profitable niches in the live commerce space and how to differentiate your offerings:
A business only becomes profitable when they solve real problems (need) faced by a large group of people (demand). This section highlights specific problems you can solve as a new player in the space:
(1) Help creators create a digital storefront.
(🔒 Full version) +5 more problem insights. Understanding these problems will help you build something people want. You’ll also learn:
🔑 (2/6) How to help creators make money?
🔑 (3/6) How do companies make money by empowering online merchants?
🔑 (4/6) How to monetize by addressing niche audience needs? (including 3 company examples)
🔑 (5/6) What’s the no. 1 pain point facing online sellers and how you can solve this?
🔑 (6/6) How to monetize e-commerce platforms by reducing frictions?
(1) Marketplace model:
Live stream commerce companies that innovate on top of e-commerce platforms typically monetize using a marketplace commissions model:
(🔒 Full version):
This section explores where the future of online shopping is heading, what new solutions will look like, where’s the market demand, and answers the “why now” questions (most important slide in your pitch deck!) for your investors:
(1) Changing behaviors in discovering new brands.
(2) Live shopping will explode beyond consumer products.
(🔒 Full version) +4 more market evidence to prove the demand for live streaming e-commerce. You’ll unlock:
🔑 (3/7) Community is the moat. How can new startups build around community + social + e-commerce and win?
🔑 (4/7) How to leverage the no-code economy as a live commerce company?
🔑 (5/7) As Web3 economy continues to rise, how can e-commerce startups tap into this opportunity and build valuable solutions around it?
🔑 (6/7) How to capture more market values and TAM (total addressable market) as an e-commerce company?
🔑 (7/7) What do younger consumers prefer and expect in the future of e-commerce tech?
(🔒 Full version) 5 specific product ideas and business opportunities that are solving problems. You’ll unlock:
🔑 (1/5) B2B solution in the online shopping space
🔑 (2/5) Niche social network meets e-commerce
🔑 (3/5) B2B solution in the healthcare industry
🔑 (4/5) A plugin solution to boost e-commerce sales
🔑 (5/5) Video tech for the e-commerce space
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