April 6, 2022
3 market trends + 3 startup opportunities:
“Niche” social products are created to connect users with specific interests, audiences, or use cases.
For example: Reddit is a social network for online forums; TikTok is like Instagram but focusing on short-form video content; Shuffle is like TikTok but for podcasts with audio clips sharing and social interaction.
New social networking platforms will focus on community-first, invite-only, curated discovery, shared activities, and unique social experiences. Vibely enables creators/influencers to build communities with their fans and monetize their tribe.
Help others to hang out with their peers.
In the pre-Internet era, information and content were scarce. Today, people are overloaded by new information that pops up every other second on their devices. It becomes harder to choose, prioritize, and filter which content to consume.
Deciding what to read, listen, watch, and learn is becoming an outsourceable task.
People are now paying money to access good quality curation and resources from curators. For example,
Curators are becoming the new creators. Help others to curate resources and make money.
COVID-19 has accelerated the mass adoption of online education and remote learning.
Unfortunately, Zoom is not the solution for educators. Teachers are juggling too many tasks during online lecturing: taking attendance, providing 1:1 assistance when a student asks a question, presenting lessons, and switching screen share back-and-forth.
Therefore, new companies like Outschool, Top Hat, Nearpod are created to help educators who are struggling to manage online interaction, lectures, and engagement with students. More solutions are needed in this space to imitate the “real classroom” experiences.
Create tools to help teachers facilitate effective online teaching and enhance the learning experience of students.
A community-based workout app for finding a virtual workout buddy. Train together, stay committed, keep each other accountable and crush your fitness goals. Think GetMotivatedBuddies but for fitness.
Industries: Consumer Social, Fitness, SaaS
Business model: Subscription, Freemium
Market risk: ◼️◼️◻️◻️◻️ Lower because (1) virtual gym is becoming more familiar due to COVID and people are more likely to adopt at-home fitness
Execution risk: ◼️◼️◼️◻️◻️ Medium because it requires the (1) ability to onboard, match users, and schedule 1:1 calls, which can be done through (see below) (2) Can you execute a product to truly differentiate? Since online fitness is a large market, therefore, higher competition risks in the same category with big players. The solution can be playing in another segment. For example, instead of competing with on-demand fitness class streaming, i.e. ClassPass, FitnessOnDemand, focus on becoming a "community workout app".
Moat: (1) Create an unfair advantage by owning the phrases “online fitness” or “fitness app”, through
All 3 ideas combined, you will unlock:
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