May 5, 2022
Audio-based content tends to have the biggest “real estate” of attention. Unlike watching a YouTube video or reading an article that requires active engagement—you can listen to Spotify while working out, play an audiobook while driving, or join a conversation on Clubhouse while walking down the street.
In this post, we will examine companies that transform the way we interact with digital media through audio. I’ll exclude music-focused companies because they deserve a separate study. If you want to start something in the online media space, keep on reading—we will unlock exciting opportunities!
(1) Spotify is investing heavily in audio:
(2) Audio-based platforms are becoming the target for acquisitions:
(3) Workplace conversations are going audio:
more…
(🔒 Full version) +5 more key trends in the audio space. These insights will help you capture specific customer needs:
🔑 (4/8) How do new players unbundle TikTok? (2 company examples)
🔑 (5/8) If you’re building a creator platform, apply this trend to retain creators on your platform (2 company examples)
🔑 (6/8) How to cut through the noises and stand out as a new social media platform (2 company examples)
🔑 (7/8) How to unbundle education using audio (2 company examples)
🔑 (8/8) How to increase user experience using audio (3 company examples)
Find market niches in the audio space, discover competitors, and explore ways to differentiate your new ideas:
(1) Ecosystem moat:
(2) Time to consume:
more…
(🔒 Full version) +3 more differentiation strategies in the audio space:
🔑 (3/5) How to spot specific market needs and create niche solutions?
🔑 (4/5) How to create a solution that competes in a differentiated market category?
🔑 (5/5) How to apply audio in an enterprise-focused market that has consumer-facing users?
(1) Premium app features:
(2) Transaction fees:
more…
(🔒 Full version) +3 more monetization strategies for audio-based platforms:
🔑 (3/5) Bonus strategies to monetize creator-based audio platforms.
🔑 (4/5) Example on how to monetize using SaaS business model in the audio space.
🔑 (5/5) Example on how to execute a mixed monetization model to generate revenue.
(1) Audio-based platforms will explode beyond social networks:
(2) Audio as a digital marketing strategy:
(3) Data and analytics in audio content:
more…
(🔒 Full version) +3 more ways to build for the future of audio-first use cases:
🔑 (4/6) What does the future of creators economy look like using an audio-first approach?
🔑 (5/6) How can existing online businesses increase user experience through audio?
🔑 (6/6) What does the future of audio/voice tech look like (including 2 company examples, one raised $20M another raised $2.1M)
more…
(🔒 Full version) 3 specific product ideas and business opportunities that are solving problems. You’ll unlock:
🔑 (1/3) Consumer-facing productivity app idea
🔑 (2/3) Influencer-focused audio app idea
🔑 (3/3) Social networking for mental health using audio-first approach
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