D2C Wellness

D2C wellness offerings for the body, mind, emotion, and social aspects of well-being.

75

market players defining the landscape:

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Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail.

Stage

Private

Company Size

1,001-5,000

Total Raised

n/a

Location

Collingwood, Australia

Founded

1987

Air based cooling, warming & sweat drying sleep system just for your bed.

Stage

Private

Company Size

2-10

Total Raised

n/a

Location

Newport, United States

Founded

2014

A new body brand offering high-quality shaving supplies and body care products at fair prices, and without the "pink tax"​. Billie is committed to designing products that are uniquely built to provide women everyday TLC from top to toe.

Stage

Series A

Company Size

11-50

Total Raised

$35M

Location

New York, United States

Founded

2017

Burst Oral Care
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We've crafted an incredible sonic toothbrush that boasts charcoal nano-particle embedded bristles, 33,000 sonic vibrations and an industry leading lithium ion battery that lasts for 4 weeks on just one charge.

Stage

Series C

Company Size

11-50

Total Raised

$20M

Location

Venice, United States

Founded

2016

Calibrate is a digital metabolic health business that is changing the way the world treats weight.

Stage

Series B

Company Size

251-500

Total Raised

$127.6M

Location

New York, United States

Founded

2020

Transform your smile, and your health, with Candid.

Stage

Private

Company Size

201-500

Total Raised

$86.4M

Location

New York, United States

Founded

2017

Find the right vitamins, protein, and collagen, personalized for you.

Stage

Series C

Company Size

201-500

Total Raised

$82.9M

Location

New York, United States

Founded

2016

Casper is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers β€” eliminating commission-driven, inflated prices.

Stage

Series D

Company Size

201-500

Total Raised

$339.7M

Location

New York, United States

Founded

2014

The Affordable Custom Night Guard Service. Comfy Teeth Guards.

Stage

Seed

Company Size

11-50

Total Raised

n/a

Location

New York, United States

Founded

2018

ContactsCart
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We started ContactsCart to give you the contact lenses brands you love at the prices you want. Save up to 50% off contacts vs other big online retailers for all major brands.

Stage

n/a

Company Size

n/a

Total Raised

n/a

Location

United States

Founded

n/a

At Curology, we provide prescription medications custom-formulated for each patient's skin and shipped directly to their door.

Stage

Private

Company Size

501-1,000

Total Raised

$19.2M

Location

San Francisco, United States

Founded

2014

The #1 Smart Mattress with bed cooling technology, designed to help you fall asleep faster and stay asleep.

Stage

Series C

Company Size

11-50

Total Raised

$162.1M

Location

New York, United States

Founded

2014

Personalized, ongoing treatment for GI issues delivered to your door.

Stage

n/a

Company Size

11-50

Total Raised

n/a

Location

New York, United States

Founded

2019

EyeBuyDirect
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Glasses and Sunglasses Store - Prescription Eyewear

Stage

Private

Company Size

51-200

Total Raised

n/a

Location

Pasadena, United States

Founded

2005

Wearable technology with software and services to help people transform their lives for the better, from the smallest milestones to the biggest changes.

Stage

Public

Company Size

1,001-5,000

Total Raised

$66M

Location

San Francisco, United States

Founded

2007

Foodsmart is the leading provider of telenutrition where we make healthy food affordable, accessible, and convenient for all.

Stage

Private

Company Size

51-200

Total Raised

$104.8M

Location

San Francisco, United States

Founded

2010

Found is dedicated to improving people’s overall wellbeing by making evidence-based weight loss accessible and affordable.

Stage

Series B

Company Size

1-10

Total Raised

$132M

Location

San Francisco, United States

Founded

2019

Your body is more bacteria than human. Be bold with your personal wellness by using your microbiome to decode your diet.

Stage

n/a

Company Size

2-10

Total Raised

n/a

Location

London, United Kingdom

Founded

2016

DNA and lifestyle data based personalized health care services.

Stage

Pre-Seed

Company Size

2-10

Total Raised

$120K

Location

Toronto, Canada

Founded

2017

We're creating the new beauty essentials: easy-to-use skincare and makeup that form the backbone to your routine.

Stage

Series E

Company Size

201-500

Total Raised

$266.4M

Location

New York, United States

Founded

2014

Personalized mattresses for you, based on how you sleep. Each mattress is designed to your body type, sleeping position, and feel preference using our proprietary sleep technology.

Stage

Series A

Company Size

11-50

Total Raised

$8.2M

Location

New York, United States

Founded

2014

Hello Products
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Naturally friendly products for naturally friendly people. vegan, cruelty free, and thoughtfully formulated for everyone.

Stage

Acquired

Company Size

11-50

Total Raised

n/a

Location

Montclair, United States

Founded

2012

Hubble Contacts
Visit site β†—

Hubble is the first brand of contact lenses sold directly to consumers through an e-commerce, subscription-only model.

Stage

Series B

Company Size

11-50

Total Raised

$78.7M

Location

New York, United States

Founded

2016

Performance men's body, hair and skin care.

Stage

Seed

Company Size

2-10

Total Raised

$1M

Location

New York, United States

Founded

2019

Skincare-powered makeup.

Stage

Series B

Company Size

11-50

Total Raised

$14.5M

Location

Laguna Beach, United States

Founded

2011

Keeps is a full-service healthcare company focused focused exclusively on helping men keep their hair. From expert diagnosis to affordable treatment, patient support to education, Keeps provides a regimen specific to each customer's condition through a seamless digital experience, allowing men to manage hair loss from start to finish.

Stage

Series B

Company Size

11-50

Total Raised

$69.8M

Location

New York, United States

Founded

2017

USA-made memory foam & hybrid mattresses.

Stage

Series B

Company Size

11-50

Total Raised

$32M

Location

Virginia Beach, United States

Founded

2014

Levels is a health and wellness company committed to advancing personalized health knowledge. Through data-driven discovery, science-backed education, and individualized insights, Levels motivates people to optimize their metabolic well-being.

Stage

Seed

Company Size

11-50

Total Raised

$12M

Location

New York, United States

Founded

2019

Help people improve their baseline health through better eating

Stage

Series C

Company Size

11-50

Total Raised

$21.7M

Location

Stockholm, Sweden

Founded

2013

MERIT reimagines luxury beauty by making it clean, well-edited and accessible. We believe in responsible luxury, making products safe for body, skin and planet.

Stage

Series A

Company Size

11-50

Total Raised

$20M

Location

Los Angeles, United States

Founded

2021

Mented Cosmetics
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Mented Cosmetics makes cruelty free & vegan makeup for all women.

Stage

Seed

Company Size

2-10

Total Raised

$4M

Location

New York, United States

Founded

2017

Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

Stage

Private

Company Size

11-50

Total Raised

n/a

Location

New York, United States

Founded

2014

Motiv Ring is the first smart ring designed for 24/7 wear. Track your fitness, heart rate, and sleep, and protect your online identity.

Stage

Private

Company Size

11-50

Total Raised

$25.7M

Location

San Francisco, United States

Founded

2013

Noom is a psychology-based digital health platform used to provide intelligent nutrition and exercise coaching.

Stage

Series F

Company Size

1001-5000

Total Raised

$657M

Location

New York, United States

Founded

2008

Get birth control, acne treatment, at home tests and more delivered to your door. Often free with insurance, or starting at affordable out-of-pocket prices.

Stage

Series C

Company Size

51-200

Total Raised

$115.9M

Location

San Francisco, United States

Founded

2015

Nutrisystem provides weight loss programs for women, men, and senior citizens.

Stage

Public

Company Size

251-500

Total Raised

$300K

Location

Pennsylvania, United States

Founded

1972

DNA Tests & Personalized Vitamins

Stage

Series Unknown

Company Size

11-50

Total Raised

$76.2M

Location

Boston, United States

Founded

2014

Oviva digitizes the treatment of type 2 diabetes and obesity through a unique behavior change platform.

Stage

Series C

Company Size

251-500

Total Raised

$127.5M

Location

London, United Kingdom

Founded

2013

The World's First Comfort Tech Company Backed by Science

Stage

Public

Company Size

1,001-5,000

Total Raised

$2M

Location

Utah, United States

Founded

2015

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

Stage

Private

Company Size

11-50

Total Raised

n/a

Location

El Segundo, United States

Founded

n/a

Discover a revolutionary new solution to men's healthcare with REX MD. Get ED meds prescribed and shipped discreetly, right to your door.

Stage

n/a

Company Size

n/a

Total Raised

n/a

Location

United States

Founded

2019

Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. Our products are simple, effective, and backed by science.

Stage

Series B

Company Size

51-200

Total Raised

$40.5M

Location

Culver City, United States

Founded

2015

Ro is the healthcare technology company building a patient-centric healthcare system. Ro’s vertically integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care.

Stage

Private

Company Size

201-500

Total Raised

$1B

Location

New York, United States

Founded

2017

Roryβ€” a digital health clinic for women.

Stage

Private

Company Size

201-500

Total Raised

$1B

Location

New York, United States

Founded

2019

Luxury sleep should be available to everyone. We’ve been able to offer three luxury mattresses - the Saatva Classic innerspring, Loom & Leaf ultra-premium memory foam, and Zenhaven all-natural latex - at a price much lower than comparable brands found in traditional mattress retailers.

Stage

Private

Company Size

201-500

Total Raised

n/a

Location

New York, United States

Founded

2010

Second Nature
Visit site β†—

Second Nature is an NHS-backed, digital programme that helps you lose weight in the long term. Make lasting healthy changes with expert support, education, and tracking technology.

Stage

Series Unknown

Company Size

51-200

Total Raised

$13.3M

Location

London, United Kingdom

Founded

2015

The premier sleep brand that focuses on innovative and effective sleep improvement products, apps and more!

Stage

Private

Company Size

11-50

Total Raised

$1M

Location

North Carolina, United States

Founded

2016

SmileDirectClub
Visit site β†—

Discover reliable and affordable aligners to make at home teeth straightening easier than ever for 60% less than braces!

Stage

Public

Company Size

1,001-5,000

Total Raised

$439.5M

Location

Nashville, United States

Founded

2014

TULA Skincare
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We’re clean & effective skincare powered by probiotics & superfoods to help you feel confident in the skin you're in

Stage

n/a

Company Size

1-10

Total Raised

$12.2M

Location

New York, United States

Founded

2013

Tarte Cosmetics
Visit site β†—

High-performance natural beauty. Cruelty free. No parabens, gluten, mineral oil.

Stage

Private

Company Size

51-200

Total Raised

n/a

Location

New York, United States

Founded

2000

The Honest Company
Visit site β†—

The Honest Company is an honestly safe baby and beauty store that brings innovative formulas and thoughtful designs to all of our beauty and baby products.

Stage

Public

Company Size

201-500

Total Raised

$503M

Location

Los Angeles, United States

Founded

2012

The Pill Club
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Birth Control Delivery and Prescription

Stage

Series B

Company Size

201-500

Total Raised

$103.6M

Location

San Mateo, United States

Founded

2014

Thriva Health
Visit site β†—

Personalised home blood tests, GP-reviewed results in 48 hours, and evidence-based advice.

Stage

Series A

Company Size

51-200

Total Raised

$14.7M

Location

London, United Kingdom

Founded

2015

We offer microbiome tests, which provide insight on mother/baby's gut health early on, to prevent chronic health issues.

Stage

n/a

Company Size

2-10

Total Raised

n/a

Location

San Francisco, United States

Founded

2020

Tuft & Needle
Visit site β†—

Stay cool with heat-conducting graphite and cooling gel beads.

Stage

Private

Company Size

51-200

Total Raised

n/a

Location

Phoenix, United States

Founded

2012

Uniform Teeth
Visit site β†—

Our orthodontists straighten teeth, faster, powered by 360ΒΊ X-rays and 3D scans. Book a free consult for clear aligners or braces today.

Stage

Series A

Company Size

51-200

Total Raised

$14M

Location

San Francisco, United States

Founded

2015

Vegan, cruelty-free, and clean skincare for all

Stage

Series A

Company Size

11-50

Total Raised

n/a

Location

West Hollywood, United States

Founded

2018

At-home mRNA test for precision nutrition.

Stage

Series C

Company Size

201-500

Total Raised

$102.5M

Location

Bellevue, United States

Founded

2016

We’re on a mission to deliver high quality daily contact lenses without the hassle or price tag. Start your free trial today and get ready to see happiness.

Stage

Private

Company Size

11-50

Total Raised

$7M

Location

New York, United States

Founded

2017

Your personalized digital fitness and health coach.

Stage

Series F

Company Size

201-500

Total Raised

$404.8M

Location

Boston, United States

Founded

2012

Warby Parker
Visit site β†—

Warby Parker offers high-quality eyeglasses, sunglasses, contacts, and eye exams at an affordable price. Plus, for every pair of glasses or sunglasses sold, a pair of glasses is distributed to someone in need.

Stage

Public

Company Size

1,001-5,000

Total Raised

$535.5M

Location

New York, United States

Founded

2010

Weight Watchers
Visit site β†—

We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life.

Stage

Public

Company Size

10,000

Total Raised

n/a

Location

New York, United States

Founded

1960

Youth To The People
Visit site β†—

Youth To The People was created with one simple mission in mind: what you put on your skin should be as whole, nutrient-rich, and clean as what you put in your body.

Stage

Acquired

Company Size

11-50

Total Raised

$2M

Location

Los Angeles, United States

Founded

2015

ZOE analyzes your unique gut, blood fat and blood sugar responses. So you can take back control of your health & weight.

Stage

Series B

Company Size

51-200

Total Raised

$47M

Location

London, United Kingdom

Founded

2017

Zenni Optical
Visit site β†—

Prescription glasses and sunglasses for men, women, and kids

Stage

Private

Company Size

1,001-5,000

Total Raised

n/a

Location

Novato, United States

Founded

2003

From invisible braces and teeth whitening kits to sonic toothbrushes and more, we've got you covered.

Stage

Series B

Company Size

51-200

Total Raised

$55.1M

Location

Singapore, Singapore

Founded

2018

frank body is the world's leading coffee-based skincare company.

Stage

n/a

Company Size

11-50

Total Raised

n/a

Location

Melbourne, Australia

Founded

2013

hers is a one-stop shop for women's health and personal care providing medical grade solutions for skin care, birth control, and sexual health. everything is prescribed online and shipped directly to your door.

Stage

Public

Company Size

51-200

Total Raised

$233.2M

Location

San Francisco, United States

Founded

2017

hers is a one-stop shop for women's health and personal care providing medical grade solutions for skin care, birth control, and sexual health. everything is prescribed online and shipped directly to your door.

Stage

Public

Company Size

51-200

Total Raised

$233.2M

Location

San Francisco, United States

Founded

2017

hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more

Stage

Public

Company Size

51-200

Total Raised

$233.2M

Location

San Francisco, United States

Founded

2017

hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more

Stage

Public

Company Size

51-200

Total Raised

$233.2M

Location

San Francisco, United States

Founded

2017

Feminine & reproductive care made by women

Stage

Series C

Company Size

11-50

Total Raised

$107.2M

Location

New York, United States

Founded

2014

Electric brushes, refillable floss, & paste that make healthy habits easy, from $25.

Stage

Series B

Company Size

51-200

Total Raised

$162.2M

Location

New York, United States

Founded

2014

Better lives through better sleep.

Stage

Series C

Company Size

201-500

Total Raised

$148.3M

Location

Oulu, Finland

Founded

2013