Making Sense of AI Markets

Understand how AI markets are forming, where companies sit, where value is moving, and who is positioned to capture it next.

Bring sharper thinking to your next founder, investor, client, or strategy conversation.

Why Venturescale exists

01

Information

Key players, funding, products, trends. Anyone can generate all of it with ChatGPT in minutes.

02

The bottleneck

Making sense of it across multiple markets takes time and research capacity you may not have.

03

A point of view

Know what's emerging, where value is moving, and where to focus your attention next.

Everyone has the AI news. Few capture what matters.

Whether you're trying to keep up with AI markets or evaluating a category, the hard part isn't finding new information. It's figuring out what it means and what matters.You can ask ChatGPT for the latest players, funding, launches, and headlines in minutes.But making sense of each market still requires hours of piecing together insights from podcasts, tweets, research reports, market tools, and analyst notes.Venturescale.to turns fragmented information into market intelligence you can actually use.Each briefing breaks down the market for you: how it's forming, who is gaining advantage, where value is moving, and who is positioned to capture it.We do the tracking, research, breakdown, and compression; you get the actionable point of view.

Bring sharper thinking to your next founder, investor, client, or strategy conversation.

Market Briefing

A 15-minute compressed briefing on an AI market. Each briefing breaks down: how it's forming, who is gaining advantage, where value is moving, and who is positioned to capture it.

MARKET BRIEFING 2026

Agentic Payments & Identity Infrastructure

Published on September 1, 2026 by Zoe Chew

agentic payment market map

The Market

Agentic Payment & Identity Infrastructure gives AI agents the ability to establish verifiable identity, receive delegated authority, use payment credentials, and execute transactions for people or businesses.

What's Changing The Landscape:

  1. Approve every transaction → Grant authority in advance. A person typically approves a payment when it happens. Now, approval is moving from each transaction to predefined rules governing what the agent can do. AP2 uses mandates to record what a user has authorized an agent to do, while American Express ACE includes Intent Intelligence and Payment Credentials designed to carry purchase intent into the payment flow.

  2. Human initiates the payment → Agent completes the payment workflow. Business payments usually require a person or fixed workflow to collect billing details, choose the payment method, initiate the transaction, and reconcile the result. Agents can increasingly carry that sequence through themselves. Melio's agent-powered B2B payment network shows this in practice: agents retrieve billing information, execute the supplier's preferred payment method, and return structured remittance data.

  3. Verify the user → Verify the user, agent, and authority between them. Identity checks were built to prove the person is legitimate. Once software can transact for that person, the trust chain has to extend to the agent and its authority to act. Prove's Verified Agent links verified identity, intent, payment credentials, and consent, while Experian's Agent Trust establishes a verifiable human-to-agent relationship.

  4. Full briefing: (3 more defining market signals in this space)

Power & Positioning

  1. Stripe: Payment distribution + Authorization and execution. Stripe sits at the handoff between defining what the agent can do and turning that authority into a payment. Its Shared Payment Tokens scope what an agent can purchase, while the Agentic Commerce Suite extends into agent wallets and transaction execution.

  2. Crossmint: Agent wallets + Credential infrastructure and settlement. Crossmint is expanding outward from the agent account into the infrastructure surrounding credential issuance and settlement. Its Wallet infrastructure gives agents accounts from which to transact, while stablecoin orchestration and tokenization extend toward authorization and money movement.

  3. Full briefing: (3 more examples of bundling and unbundling moves, backed by real-world examples)

Defensibility

  1. Rail ownership. Visa and Mastercard already control the payment rails that new entrants depend on. Their advantage predates the agentic payment market.

  2. Regulatory licensing. Crossmint's CASP licensing across all 27 EU member states under MiCA takes substantial time and cost to replicate.

  3. Network access. Rain holds Principal Membership with both Visa and Mastercard, giving it direct network access and removing reliance on sponsorship. This creates a meaningful structural advantage over players that depend on intermediaries.

  4. Full briefing: (5 more insights on who is more defensible vs. which one is more likely to get squeezed out of business)

Get the Full Market Briefing:

  1. Market Map. See how the market is taking shape and where the major players sit.

  2. Company Landscape. Understand who is building what, how companies overlap, and where they are positioning.

  3. Value Shifts. See where economic value is moving and which parts of the market are becoming more important.

  4. Power & Positioning. Understand who is gaining leverage and who is best positioned to capture the opportunity.

  5. Whitespace: See where new bottlenecks are emerging across the economy—and where they are creating new opportunities.

  6. Competitive Dynamics. See where advantage is forming, who is getting squeezed, and what could make the business more defensible.

  7. What to Watch. Know which developments could confirm, challenge, or change the current view.

Get the full Agentic Payment & Identity Infrastructure 2026 market briefing to explore the market in depth, including the market map, company landscape, and value analysis.

What is this:

A 15-minute structural briefing on an AI market: how the market is forming, where companies sit, where value is moving, and who is positioned to capture the opportunity.Unlike traditional market reports that take forever to get to the point, or institutional research that fills you with charts and data, we give you what you actually need: the briefing, the market map, the company landscape, and the market thesis.

What's included:

  • 13-section structural read

  • Market map & company landscape database

  • Value & competitive analysis

  • Market thesis & outlook

  • One-time purchase

  • View-only access (no downloads)

  • Instant access after checkout

Optional annual refresh ($29/edition/year).
All purchases are final and non-refundable.

Get up to speed on AI and technology markets and form a clear point of view on the decisions ahead—without reading hundreds of press releases or connecting the dots yourself.

Full Market Briefing

Unlock the Agentic Payment & Identity Infrastructure Briefing

Understand where the market is heading, where value is moving, and who is positioned to capture opportunities.

Including market map, company landscape, and value shifts.

Secure payment via Stripe, Inc. All purchases are final and non-refundable. Access is granted immediately after purchase.

Zoe Chew

Founder at venturescale.to

Making sense of the AI economy: venturescale.to. Alum at On Deck Fellowship (ODF10). CoS operator in product, GTM & community for startups. Product builder ft. on Product Hunt #1, Lifehacker, HackerNoon & tech blogs in 7 countries. Links on personal website.



Where We’ve Been: Venturescale.to has published 45+ reports tracking emerging technologies, market trends, and startup opportunities. We’re now taking that work further, moving from spotting startup opportunities to understanding AI markets. Explore the past work →


Currently Tracking

New market briefing additions are currently underway. We’ll announce them here once they’re available.

Currently Tracking
Tracking

Agentic Workflow

Researching now

Tracking

Payment Infrastructure

Researching now

Tracking

Vertical AI

Researching now

Tracking

Observability

Researching now

Tracking

Financial AI

Researching now

Tracking

AI Evaluation

Researching now

Tracking

Foundation Models

Researching now


Previous Reports

These analyses capture our earlier work on emerging technology sectors from 2021 to 2023:

Online Communities: How We Learn, Earn & Socialize

AI, E-commerce, Online Shopping, Conversational AI, Visual Commerce, AI Visual Search

AI, Future of E-commerce & Online Shopping

AI, E-commerce, Online Shopping, Conversational AI, Visual Commerce, AI Visual Search

AI Is Creating The New Data Monetization Opportunity

AI, No-Code, Generative AI, Data Economy, Machine Learning, Automation, AI Prediction

Unbundling of LinkedIn & the New Creator Economy

LinkedIn Unbundle, Future of Work, Digital Native Economy, Creator Economy, Ecommerce

Unbundling Airbnb Experiences, Netflix for Travelers & Alternative Travel

Travel Tech, Online Travel Agency, OTA, Tourism, Leisure Economy, Emerging Trends

The Next Consumer Marketplace Business Models

Consumer, Online Marketplaces, Creator-Led Platforms, Service Marketplace, Knowledge Economy, Business Models

The Great Web3.0 Unbundling & Future of Internet Products

Web3, Unbundling, Internet Companies, Creator Economy, Future of E-Commerce, Digital Identity

How to Unbundle WordPress: State of No-Code Economy

No-Code, Creator Economy, Creator Monetization, Unbundling, Re-Bundling, WordPress, Web3 Creators, Knowledge Workers,

Ridesharing Apps, Personal EVs & Future of Urban Mobility

Micromobility, Electric Vehicles, Ridesharing, E-Mobility, Urban Transportation, Autonomous Vehicles, In-Car Commerce

Creator Economy of Fitness, Peloton for “X” and Future of Fitness

Creator Economy, Fitness Tech, Wellness Tech, Connected Gym Equipment, On-Demand Fitness, Livestream Fitness

DAOs: The Ownership Economy & Co-Earnership Model

DAO, Web3 Community, Ownership Economy, Future of the Internet, Co-Ownership, Venture Capital, Decentralized Science

NFT Renting, Financialization & Airbnb for Metaverse

NFT Economy, DeFi, Decentralized Finance, Web3, Financialization, NFT Lending, NFT Marketplace

Web3.0 Creator Economy, NFT & Community

Web3 Social, Crypto, SocialFi, DeFi, NFT, Decentralized Social, DAOs, Online Community

AI, No-Code & Generative NFTs: The Creator Economy of AI

Artificial Intelligence, AI Creator Economy, Generative Tech, Generative NFTs, Automation, No-Code, Machine Learning

How Web3 & NFT creates New Opportunities in Esports & Gaming

Esports, Video Games, Crypto Gaming, NFT Gaming, Gaming DAO, Gaming Creators, Creator Economy, Livestreaming

Web3 Music: NFTs, Creator Economy & Metaverse

Music NFT, Audio Apps, Musicians, Creator Economy, Crypto, Web3, Blockchain, Listen-to-Earn

Web3 Media, Entertainment & Creator Economy 4.0

Web3 Media, Digital Content, Decentralized Film, Tokenization, NFT, Creator Economy, Token-Gating, Ownership Economy

Metaverse & the Web3 Tools that Empower Creator Economy

Web3 Media, Digital Content, Decentralized Film, Tokenization, NFT, Creator Economy, Token-Gating, Ownership Economy

Pet Tech & the Next Big Things for “Furry Consumers”

Pet Tech, Smart Collar, Pet Industry, Business Models, E-Commerce, Pet Retailer, Pet Foods, Digital Health

The Future of Food: How software feeds your stomach

Food Tech, Food Industry, Online Grocery, Alternative Protein, Meal Kit Delivery, Food Delivery, Virtual Kitchen

Rise of Femtech & Future of Direct-to-Consumer

Femtech, Women's Healthcare, Women-Led Startups, Female Technology, Direct-to-Consumer, Merger & Acquisition

Mental Health Market Maps, Opportunities & Monetization

Mental Health, Online Therapy, Telepsychiatry, Cognitive Behavioural Therapy, Telemedicine, Employee Mental Health, Mindfulness, Self-Care Apps, D2C Healthcare

Personal Wealth Creation (Consumer FinTech)

Fintech, Digital Wealth Management, WealthTech, Robo-Advisor, Personal Finance, Online Investing Platform, Retail Investing, Fractional Shares

Insurtech: Opportunities in Consumer Products

Online Insurance, FinTech, Insurtech, Insurance Marketplaces, Platform Business Models, Neoinsurance, Microinsurance

Audio-Based Creators and Content Economy

Audio-First Apps, Live Audio, Social Audio, Online Media, Digital Media, Content Economy, Creator Economy, Podcasting Platforms

Future of Online Shopping & Ecommerce Tech

E-commerce, Livestreaming, Social Commerce, Consumer Packaged Goods (CPG), Online Shopping, Creators Economy, Monetization

D2C Wellness: Opportunities and Monetization

Direct-to-consumer, E-commerce, Subscription Wellness, Mental Health, Sleep Tech, Nutrition, Skincare, Personalization, Strategy

Future of Real Estate Tech & PropTech Trends

Real Estate, Housing, PropTech, Property Marketplaces, Mortgages, Home Equity, FinTech, Business Models, Pricing, Monetization

Embedded Finance & the future of Digital Monetization

Finance, FinTech, E-Wallet, Payments, BNPL, Banking-As-A-Service, Business Models, Pricing, Monetization

Unbundling University & the Future of Education

MOOCs, Higher Education, Upskilling, EdTech, Online Bootcamps, Lifelong Learning, D2C Education, Business Models, Monetization

Creator economy of Gaming & Game Monetization

Creator Economy, Gaming, Video Games, Game Creators, Player Creators, UGC, Business Models, Pricing Strategy, Monetization

Unbundling of Excel and the Future of SaaS

SaaS, Collaboration Tools, Cloud Solutions, No-Code, Low-Code, Business Models, Pricing Strategy, Monetization

E-commerce roll-ups and the rise of Thrasio biz model

Private Equity, E-Commerce, Direct-to-Consumer, Acquisition Platforms, Business Models, Pricing Strategy, Monetization

Web 3.0 for creators, Travel apps & Low-code tools

Web3, Creator Economy, Democratization, Crypto, Travel Tech, Hospitality, SaaS, Low-Code, No-Code

Online Marketplaces, On-Demand App & HR Tech

Online Marketplaces, Delivery Services, E-Commerce, Mobile Apps, Human Resources, Fintech, Leadership Management

Alternative Assets, Online Healthcare & Family Offices

Private Wealth Management, Online Wealth Management, Investing, Alternative Investment, D2C Healthcare, Direct-to-Consumer

The Rise of Curation Economy & Social Communities

Social Networks, Online Communities, Verticalization, EdTech, Online Education, Future of Social


Build Better Market Context

Browse 45 archive reports that connect companies, categories, and business models into clearer views of how emerging technology sectors are structured and evolving.

Landscape

Discover the companies and key players shaping an emerging technology market.

Structure

See how categories fit together and where different companies operate within a market.

Business Models

Learn how companies create value, monetize, and position themselves within a sector.

Narratives

See the relationships, themes, and dynamics influencing a technology market.


Forget about corporate-style data, charts, and metrics in traditional market reports that take 😤FOREVER to get to the point. The new breed of tech investors want to move fast. That’s why we compressed 100 research hours into one lean report, readable in just 6.5 minutes.


Technology Markets Change. Understanding Remains Valuable.

These reports were originally published between 2021 and 2023.While individual companies and markets continue to evolve, the category breakdowns, company landscapes, and business models remain valuable for understanding how technology sectors are structured and why they emerged.Think of this archive as a library of market understanding—not a source of breaking news.

Market Archive Library

Access 45 archived reports designed to help you understand how technology markets are structured, how companies create value, and why new markets emerge.

Preview free version

Market Mapping Databases

Browse 3,917+ curated companies organized by category, making it easier to explore unfamiliar markets, discover key players, and connect emerging trends.

View free databases

market map
  • 3,917+ hand-picked company databases

  • Carefully analyzed, themed, and curated

  • Easily sort, filter and segment

  • Included in every Pro Reports (from Issue #08 to #45)

  • View-only database access

Content Library

Access every report and company database through a single searchable portal.

startup ideas

What You'll Get

In summary, here's what you will receive:

startup ideas

Are You The Right Fit?

Built for people who need to place a company or technology within a market structure before making a decision:

  • Venture investors

  • VC associates

  • Founders

  • Corporate consultants

  • Innovation & strategy teams

  • Emerging fund managers

  • Tech executives

Not if you're looking for institutional research, market forecasts, investment recommendations, financial analysis, or proprietary datasets.

  • Due diligence

  • Market forecasts

  • Proprietary datasets

  • Company deep-dives

  • Financial analysis

  • Breaking technology news

  • Startup idea databases

Zoe Chew

Founder at Venturescale

Hey, my name is Zoe. Venturescale is an independent publisher—not an investment firm or an advisory firm.My background comes from building products, working alongside founders as a fractional operator across GTM, and writing about product thinking.Those experiences naturally led me to connect the dots between products, business models, customer behavior, and markets. I started this site out of curiosity, wanting to better understand where technology was heading.The work I enjoy most is compressing complexity into clarity. I help investors, founders, and strategists form a coherent view of messy markets — through market structure, company landscapes, and category frameworks.If you’ve found my work valuable, the best way to support it is by sharing it with colleagues or becoming my subscriber.Updated · July 2026If you're wondering whether this site is still maintained—the answer is yes.Venturescale preserves a body of research on how emerging technologies reshape markets, built through years of analysis and observation.The archive remains available as a reference for founders, investors, and strategists looking to understand technology shifts, market dynamics, and the ideas shaping what comes next.New research continues behind the scenes and will surface through the newsletter.

My thoughts and work have been featured worldwide:

Smart professionals "hire" a product to buy back time so they can move faster than others.

Buy Full Access

$150

/ lifetime


  • Ultimate Venturescale Pro Archive Library

  • Unlock All 45 Pro Reports

  • Unlock All 3,917 Company Databases

  • One-Time Payment Only

  • All Content Is View-Only Access

  • Archive Issues Only

By proceeding, you authorize THE BUILDER LAB (associated with Venturescale) to charge your payment method for the listed amount on the checkout page in USD. 🔐 Payments are securely processed by GUMROAD INC. Your credit card statement may display GUMROAD INC or THE BUILDER LAB for this transaction.

$240

/ year


  • 2 New Trend Reports Each Month

  • 2 New Database Sets Each Month

  • Recurring Subscription

  • Cancel Subscription Anytime

  • All Content Is View-Only Access

  • New Content & Archive Issues

This product was previously offered through a recurring membership that included new reports and databases throughout the year. The membership has since been retired and replaced with a one-time Archive Library purchase: a curated collection of reports, databases, and market narratives covering emerging technology sectors.


Frequently Asked Questions

1. Where can I access my purchase?

Upon successful payment, you will get instant access to the online content portal. Please use the same email address that you used for your purchase to ensure a successful login.

2. Can I buy a single report or a portion of the report?

No. This purchase provides our customers with an 'All-Access' login to our entire content library portal, including full-access to all the reports and databases.

3. How often is the content in the Archive Library updated?

The Archive Library is no longer actively updated. It contains reports and databases originally published between 2021 and 2023, preserved as a permanent collection for understanding emerging technology markets, business models, and category frameworks.

4. Will I receive any additional issues or databases as part of the Archive Library?

No. The Archive Library is a one-time purchase that includes the complete collection of 45 reports and 3,917+ categorized companies and databases. No future reports or databases will be added. This is a permanent archive rather than an ongoing membership.

5. Can I expense this purchase?

Yes! If you're a business owner, you can deduct it as a business expense. If you work for a company, you can get it expensed. Simply reach out to your manager by using this email template.

6. What's the refund policy?

Due to the nature of digital products and the login access granted upon purchase, we do not offer refunds for the Venturescale products. We have provided over 37+ free reports preview so that you can make clear judgement about whether you are satisfied with the product before making a purchase.

7. Can I trust the reliability of the content provided?

Yes. The reports are based on publicly available sources and were carefully researched at the time of publication. While specific companies, products, and markets may have evolved since then, the category frameworks, business models, and market narratives remain valuable for understanding emerging technology sectors.

8. To what extent can I rely on the information?

All content provided on the content is NOT intended as, and shall not be construed as, financial and/or startup investment advice. Please conduct your own research before making any significant financial decisions related to any of the companies mentioned in the content. We are not affiliated with any of the companies mentioned in the content. Should we have any affiliation, we will disclose it on this website. Please read the Disclaimer for more information.

Smart professionals "hire" a product to buy back time so they can move faster than others.

Buy Full Access

$150

/ lifetime


  • Ultimate Venturescale Pro Archive Library

  • Unlock All 45 Pro Reports

  • Unlock All 3,917 Company Databases

  • One-Time Payment Only

  • All Content Is View-Only Access

  • Archive Issues Only

By proceeding, you authorize THE BUILDER LAB (associated with Venturescale) to charge your payment method for the listed amount on the checkout page in USD. 🔐 Payments are securely processed by GUMROAD INC. Your credit card statement may display GUMROAD INC or THE BUILDER LAB for this transaction.

$240

/ yearly


  • 2 New Trend Reports Each Month

  • 2 New Database Sets Each Month

  • Recurring Subscription

  • Cancel Subscription Anytime

  • All Content Is View-Only Access

  • New Content & Archive Issues

This product was previously offered through a recurring membership that included new reports and databases throughout the year. The membership has since been retired and replaced with a one-time Archive Library purchase: a curated collection of reports, databases, and market narratives covering emerging technology sectors.